Christopher (Queen Mary Miles Forfatter
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Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Bog, Paperback / softback, Engelsk)
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Interactive Marketing: Revolution or Rhetoric? (Bog, Paperback / softback, Engelsk)
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
