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Interactive Marketing: Revolution or Rhetoric?

(Bog, Paperback / softback, Engelsk)
Forfatter: Christopher (Queen Mary Miles
Interactive Marketing: Revolution or Rhetoric?
Forlag: Taylor & Francis Ltd

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Beskrivelse

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Christopher (Queen Mary Miles
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-07-2014
Første udgivelsesår 2014
Serie Routledge Interpretive Marketing Research
Illustrationer 7 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages, 7 Line drawings, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9781138008823