David W. Stewart Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Focus Groups: Theory and Practice (Bog, Paperback / softback, Engelsk)This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
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Financial Dimensions of Marketing Decisions (Bog, Hardback, Engelsk)This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Financial Dimensions of Marketing Decisions (Bog, Paperback / softback, Engelsk)This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
A Primer on Consumer Behavior: A Guide for Managers (Bog, Paperback / softback, Engelsk)Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
Levering: Skaffevare (forvent 14 - 30 hverdage)
