David W. Stewart Forfatter
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Secondary Research: Information Sources and Methods (Bog, Paperback / softback, Engelsk)
Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
Focus Groups: Theory and Practice (Bog, Paperback / softback, Engelsk)
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
Financial Dimensions of Marketing Decisions (Bog, Paperback / softback, Engelsk)
This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.
Levering: Skaffevare (forvent 14 - 30 hverdage)
