In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.
This book focuses on the lives of journalists and editors who contributed to advocacy journalism. Each entry contains biographical information about the journalists, their professional careers, major works, and, in some cases, commentary on those works.
Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking... Læs mere
Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking... Læs mere