The Rise of Advertising in the United States: A History of Innovation to 1960 (Bog, Paperback / softback, Engelsk)
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The Rise of Advertising in the United States: A History of Innovation to 1960

(Bog, Paperback / softback, Engelsk)
Forfatter: Edd (Middle Tennessee State University Applegate
The Rise of Advertising in the United States: A History of Innovation to 1960
Forlag: Bloomsbury Publishing PLC

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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Edd (Middle Tennessee State University Applegate
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-09-2014
Første udgivelsesår 2014
Illustrationer 2 Tables
Originalsprog United States
Sideantal 210
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 210 pages, 2 Tables
Mål 229 x 162 x 16
ISBN-13 / EAN-13 9781442244382