Emmanuel (University of Greenwich Mogaji Forfatter
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Introduction to Advertising: Understanding and Managing the Advertising Process (Bog, Hardback, Engelsk)
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment (Bog, Hardback, Engelsk)
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
