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Introduction to Advertising: Understanding and Managing the Advertising Process

(Bog, Hardback, Engelsk)
Forfatter: Emmanuel (University of Greenwich Mogaji
Introduction to Advertising: Understanding and Managing the Advertising Process
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Emmanuel (University of Greenwich Mogaji
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-05-2021
Første udgivelsesår 2021
Illustrationer 2 Tables, black and white; 43 Line drawings, black and white; 32 Halftones, black and white; 75 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 308
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 308 pages, 2 Tables, black and white; 43 Line drawings, black and white; 32 Halftones, black and whi
Mål 246 x 174
ISBN-13 / EAN-13 9780367442781