Fred Selnes Forfatter

• 

  PRIS

  1.769,- kr

  FRAGTFRI LEVERING

  Levering: Skaffevare (forvent 14 - 30 hverdage)

  Marketing Management: A Customer-Centric Approach (Bog, Hardback, Engelsk)

  Af: Fred Selnes

  This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

  PRIS

  1.769,- kr

  FRAGTFRI LEVERING

  Levering: Skaffevare (forvent 14 - 30 hverdage)

  Læg i kurv
• 

  PRIS

  635,- kr

  FRAGT FRA 35,-

  Levering: 6 - 9 hverdage

  Marketing Management: A Customer-Centric Approach (Bog, Paperback / softback, Engelsk)

  Af: Fred Selnes

  This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

  PRIS

  635,- kr

  FRAGT FRA 35,-

  Levering: 6 - 9 hverdage

  Læg i kurv
• 

  PRIS

  240,- kr

  FRAGT FRA 35,-

  Levering: 6 - 9 hverdage

  Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers (Bog, Hardback, Engelsk)

  Af: Fred Selnes

  How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

  PRIS

  240,- kr

  FRAGT FRA 35,-

  Levering: 6 - 9 hverdage

  Læg i kurv