Fred Selnes Forfatter
Visning: Type : Alle | Sprog : Engelsk | Format : Paperback / softback Der vises kun varer på engelsk
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Marketing Management: A Customer-Centric Approach (Bog, Paperback / softback, Engelsk)
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
Levering: 6 - 9 hverdage
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