Geoffrey Paul Lantos Forfatter
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Consumer Behavior in Action: Real-life Applications for Marketing Managers (Bog, Paperback / softback, Engelsk)
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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