Gerard J. Tellis Forfatter
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Effective Advertising: Understanding When, How, and Why Advertising Works (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage
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Effective Advertising: Understanding When, How, and Why Advertising Works (Bog, Hardback, Engelsk)
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on... Læs mere
Levering: Print on Demand (forvent 14 - 30 hverdage)
