Gerhard Raab Forfatter
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Customer Relationship Management: A Global Perspective (Bog, Hardback, Engelsk)
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of... Læs mere
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The Psychology of Marketing: Cross-Cultural Perspectives (Bog, Hardback, Engelsk)
A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The Psychology of Marketing: Cross-Cultural Perspectives (Bog, Paperback / softback, Engelsk)
Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
