Gordon R. Foxall Forfatter
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The Routledge Companion to Consumer Behavior Analysis (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Bog, Hardback, Engelsk)
Previously published: London: Croom Helm, 1980.
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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation (Bog, Hardback, Engelsk)
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall... Læs mere
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Bog, Hardback, Engelsk)
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
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