The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation (Bog, Hardback, Engelsk)
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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

(Bog, Hardback, Engelsk)
Forfatter: Gordon R. Foxall
Forlag: Springer Nature Switzerland AG

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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Gordon R. Foxall
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 13-11-2021
Første udgivelsesår 2021
Illustrationer 31 Illustrations, black and white; XXIII, 376 p. 31 illus.
Originalsprog Switzerland
Sideantal 376
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 376 pages, 31 Illustrations, black and white; XXIII, 376 p. 31 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783030861056