Ian Chaston Forfatter
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Knowledge-Based Marketing: The 21st Century Competitive Edge (Bog, Hardback, Engelsk)
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation (Bog, Hardback, Engelsk)
Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
