Bemærk: Kan ikke leveres før jul.
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
Bemærk: Kan ikke leveres før jul.
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Bemærk: Kan ikke leveres før jul.
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Bemærk: Kan ikke leveres før jul.
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
Bemærk: Kan ikke leveres før jul.
Benefit exists in identifying the managerial guidelines that can be of assistance in ensuring the success of technological entrepreneurship projects in both start-ups and existing businesses. This book provides such guidance.
Bemærk: Kan ikke leveres før jul.
Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market... Læs mere
Bemærk: Kan ikke leveres før jul.
Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market... Læs mere