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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
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In this comparative-historical analysis of Spanish America, Mahoney offers a new theory of colonialism and... Læs mere
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Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media.
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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them... Læs mere