Jean-Noel Kapferer Forfatter
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Bog, Paperback / softback, Engelsk)
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Levering: 6 - 9 hverdage -
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Bog, Paperback / softback, Engelsk)
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
Levering: 6 - 9 hverdage -
Rumors: Uses, Interpretation and Necessity (Bog, Paperback / softback, Engelsk)
Rumors may be the oldest medium of mass communication of information or ideas
Levering: Skaffevare (forvent 14 - 30 hverdage)
