Jean-Noel Kapferer Forfatter
-
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Bog, Paperback / softback, Engelsk)
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Levering: 6 - 9 hverdage -
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Bog, Paperback / softback, Engelsk)
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
Levering: 6 - 9 hverdage -
Rumors: Uses, Interpretation and Necessity (Bog, Paperback / softback, Engelsk)
Rumors may be the oldest medium of mass communication of information or ideas
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Bog, Hardback, Engelsk)
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Levering: 6 - 9 hverdage -
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Bog, Hardback, Engelsk)
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Status: Skaffevare (forvent 3 - 8 uger)
