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This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd... Læs mere
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The book presents an approach anchored in strategic improvisation – a combination of order and chaos. It describes strategic improvisation as a concept, mindset and toolbox for leaders and organizations.
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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.