This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd... Læs mere
The book presents an approach anchored in strategic improvisation – a combination of order and chaos. It describes strategic improvisation as a concept, mindset and toolbox for leaders and organizations.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.