Strategic Communication: An Introduction to Theory and Global Practice (Bog, Paperback / softback, Engelsk)

Strategic Communication: An Introduction to Theory and Global Practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Jesper (Lund University Falkheimer, Mats (Lund University Heide



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Forventes på lager: 23-04-2026

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Beskrivelse

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jesper (Lund University Falkheimer, Mats (Lund University Heide
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 23-04-2026
Første udgivelsesår 2026
Illustrationer 2 Tables, black and white; 1 Line drawings, color; 9 Line drawings, black and white; 1 Halftones, color; 2 Illustrations, color; 9 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 250
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 250 pages, 2 Tables, black and white; 1 Line drawings, color; 9 Line drawings, black and white; 1 Ha
Mål 246 x 174
ISBN-13 / EAN-13 9781041002000