Strategic Communication: An Introduction to Theory and Global Practice (Bog, Paperback / softback, Engelsk)
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Strategic Communication: An Introduction to Theory and Global Practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Jesper (Lund University Falkheimer, Mats (Lund University Heide
Strategic Communication: An Introduction to Theory and Global Practice
Forlag: Taylor & Francis Ltd

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This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jesper (Lund University Falkheimer, Mats (Lund University Heide
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 16-08-2022
Første udgivelsesår 2022
Illustrationer 2 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 254
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 254 pages, 2 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
Mål 155 x 233 x 19
ISBN-13 / EAN-13 9780367769291