John O'Shaughnessy Forfatter
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Interpretation in Social Life, Social Science, and Marketing (Bog, Hardback, Engelsk)
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer... Læs mere
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Patterns of Business Organization (RLE: Organizations) (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Inquiry and Decision (Routledge Revivals) (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Competitive Marketing (RLE Marketing): A Strategic Approach (Bog, Hardback, Engelsk)
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for... Læs mere
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers (Bog, Hardback, Engelsk)
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
Levering: Skaffevare (forvent 14 - 30 hverdage)
