Competitive Marketing (RLE Marketing): A Strategic Approach (Bog, Hardback, Engelsk) af John O'Shaughnessy
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Competitive Marketing (RLE Marketing): A Strategic Approach

(Bog, Hardback, Engelsk)
Forfatter: John O'Shaughnessy
Competitive Marketing (RLE Marketing): A Strategic Approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter John O'Shaughnessy
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-08-2014
Første udgivelsesår 2014
Serie Routledge Library Editions: Marketing
Originalsprog United Kingdom
Sideantal 766
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 766 pages
Mål 256 x 194 x 46
ISBN-13 / EAN-13 9781138792876