Competitive Marketing (RLE Marketing): A Strategic Approach (Bog, Paperback / softback, Engelsk) af John O'Shaughnessy
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Competitive Marketing (RLE Marketing): A Strategic Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: John O'Shaughnessy
Competitive Marketing (RLE Marketing): A Strategic Approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter John O'Shaughnessy
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-11-2015
Første udgivelsesår 2015
Serie Routledge Library Editions: Marketing
Originalsprog United Kingdom
Sideantal 766
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 766 pages
Mål 246 x 189
ISBN-13 / EAN-13 9781138971387