This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of... Læs mere
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of... Læs mere
Offers a critical introduction to media systems in North America and Western Europe. This book provides a survey and a contribution to comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.
Offers a critical introduction to media systems in North America and Western Europe. This book provides a survey and a contribution to comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of... Læs mere