This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
Research Methods in Information Technology and Information Systems aims to equip researchers with knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.
Research Methods in Information Technology and Information Systems aims to equip researchers with knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.