Digital Analytics for Marketing (Bog, Hardback, Engelsk) af A. Karim Feroz

Digital Analytics for Marketing

(Bog, Hardback, Engelsk)
Forfattere: A. Karim Feroz, Gohar F. Khan, Marshall Sponder

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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 25-01-2024
Første udgivelsesår 2024
Serie Mastering Business Analytics
Illustrationer 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2 Halftones, color; 1 Halftones, black and white; 7 Illustrations, color; 51 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 308
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 308 pages, 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2
Mål 183 x 260 x 21
ISBN-13 / EAN-13 9780367457921