Laura R. (Director Oswald Forfatter
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Creating Value: The Theory and Practice of Marketing Semiotics Research (Bog, Paperback / softback, Engelsk)
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Creating Value: The Theory and Practice of Marketing Semiotics Research (Bog, Hardback, Engelsk)
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
