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Lawrence (Macquarie University Ang Forfatter

Visning: Type : Alle | Sprog : Alle | Format : Paperback / softback

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Principles of Integrated Marketing Communications: An Evidence-based Approach (Bog, Paperback / softback, Engelsk)

Af: Lawrence (Macquarie University Ang

This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.

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1.129,- kr

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Levering: Print on Demand (forvent 14 - 30 hverdage)

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