This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis.
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis.