Michela (University of Rome Addis Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Engaging Brands: A Customer-Centric Approach for Superior Experiences (Bog, Paperback / softback, Engelsk)
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Engaging Brands: A Customer-Centric Approach for Superior Experiences (Bog, Hardback, Engelsk)
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
Levering: Skaffevare (forvent 14 - 30 hverdage)
