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Engaging Brands: A Customer-Centric Approach for Superior Experiences

(Bog, Hardback, Engelsk)
Forfatter: Michela (University of Rome Addis
Engaging Brands: A Customer-Centric Approach for Superior Experiences
Forlag: Taylor & Francis Ltd

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Beskrivelse

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Michela (University of Rome Addis
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-06-2020
Første udgivelsesår 2020
Illustrationer 12 Tables, black and white; 65 Line drawings, black and white; 65 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 258
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 258 pages, 12 Tables, black and white; 65 Line drawings, black and white; 65 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781138586987