Bemærk: Kan ikke leveres før jul.
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight... Læs mere
Bemærk: Kan ikke leveres før jul.
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight... Læs mere
Bemærk: Kan leveres før jul.
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.