Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a... Læs mere
This book intends to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grass-roots engagements with customers, as well as the inevitable clashes with competitors.
In e-business organizational structures, many executives and entrepreneurs suddenly discover they... Læs mere