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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

(Bog, Hardback, Engelsk)
Forfatter: Norton Paley
How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Forlag: Taylor & Francis Ltd

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Beskrivelse

Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Norton Paley
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-12-1999
Første udgivelsesår 1999
Illustrationer 55 Tables, black and white
Originalsprog United Kingdom
Sideantal 402
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 402 pages, 55 Tables, black and white
Mål 238 x 162 x 29
ISBN-13 / EAN-13 9781574442694