Paul Feldwick Forfatter
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The Anatomy of Humbug: How to Think Differently About Advertising (Bog, Hardback, Engelsk)How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising (Bog, Paperback / softback, Engelsk)Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations... Læs mere
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