The Anatomy of Humbug: How to Think Differently About Advertising (Bog, Hardback, Engelsk) af Paul Feldwick
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The Anatomy of Humbug: How to Think Differently About Advertising

(Bog, Hardback, Engelsk)
Forfatter: Paul Feldwick
The Anatomy of Humbug: How to Think Differently About Advertising
Forlag: Troubador Publishing

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How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

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Alle detaljer

Forlag Troubador Publishing
Forfatter Paul Feldwick
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-02-2015
Første udgivelsesår 2015
Originalsprog United Kingdom
Sideantal 256
Indbinding Hardback
Forlag Troubador Publishing
Sideoplysninger 256 pages
Mål 219 x 144 x 23
ISBN-13 / EAN-13 9781784621926