Philip Kotler Forfatter
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Marketing Moves: A New Approach to Profits, Growth, and Renewal (Bog, Hardback, Engelsk)
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work... Læs mere
Levering: 6 - 9 hverdage -
B2B Brand Management (Bog, Hardback, Engelsk)
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start... Læs mere
Levering: 6 - 9 hverdage -
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (Bog, Hardback, Engelsk)
Corporate social responsibility has grown into a global phenomenon that encompasses businesses,... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively (Bog, Hardback, Engelsk)
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
H2H-Marketing – von Menschen fur Menschen: Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung (Bog, Hardback, Tysk)
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann.
Levering: Skaffevare (forvent 14 - 30 hverdage)
