Philip Kotler Forfatter
Visning: Type : Alle | Sprog : Engelsk | Format : Alle Der vises kun varer på engelsk
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Marketing Management (Bog, Paperback / softback, Engelsk)The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and... Læs mere
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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively (Bog, Hardback, Engelsk)The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when... Læs mere
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (Bog, Paperback / softback, Engelsk)According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has... Læs mere
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Transformational Sales: Making a Difference with Strategic Customers (Bog, Paperback / softback, Engelsk)?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Bog, Paperback / softback, Engelsk)This book provides practitioners with a basic understanding of strategy and the process of strategic... Læs mere
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Bog, Paperback / softback, Engelsk)Having read this book: You will have a basic understanding of strategy and the process of strategic... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
