Rajagopal Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Paperback / softback
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Competitive Branding Strategies: Managing Performance in Emerging Markets (Bog, Paperback / softback, Engelsk)Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional... Læs mere
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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance (Bog, Paperback / softback, Engelsk)Discusses contextual market entropy caused because of swift changes in innovation and technology. The book... Læs mere
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies (Bog, Paperback / softback, Engelsk)Discusses qualitative research modeling and new approaches of qualitative data collection,... Læs mere
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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Innovative Business Projects: Breaking Complexities, Building Performance, Volume II: Financials, New Insights, and Project Sustainability (Bog, Paperback / softback, Engelsk)Addresses the project management tools and techniques in reference to... Læs mere
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Innovative Business Projects: Breaking Complexities, Building Performance, Volume I: Fundamentals and Project Environment (Bog, Paperback / softback, Engelsk)Addresses the project management tools and techniques in reference to innovation... Læs mere
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Proximity Marketing: Converging Community, Consciousness, and Consumption (Bog, Paperback / softback, Engelsk)Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through... Læs mere
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Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns (Bog, Paperback / softback, Engelsk)This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.
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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives (Bog, Paperback / softback, Engelsk)Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers.
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Transgenerational Marketing: Evolution, Expansion, and Experience (Bog, Paperback / softback, Engelsk)This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
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