Rajagopal Forfatter
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Competitive Branding Strategies: Managing Performance in Emerging Markets (Bog, Paperback / softback, Engelsk)
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns (Bog, Paperback / softback, Engelsk)
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
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Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives (Bog, Paperback / softback, Engelsk)
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Transgenerational Marketing: Evolution, Expansion, and Experience (Bog, Paperback / softback, Engelsk)
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications (Bog, Paperback / softback, Engelsk)
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market.
Levering: Skaffevare (forvent 14 - 30 hverdage)
