Bemærk: Kan ikke leveres før jul.
How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables... Læs mere
Bemærk: Kan ikke leveres før jul.
The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
Bemærk: Kan ikke leveres før jul.
Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly... Læs mere
Bemærk: Kan ikke leveres før jul.