Media Relations Measurement: Determining the Value of PR to Your Company's Success (Bog, Hardback, Engelsk) af Ralf Leinemann
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Media Relations Measurement: Determining the Value of PR to Your Company's Success

(Bog, Hardback, Engelsk)
Forfattere: Ralf Leinemann, Elena Baikaltseva
Media Relations Measurement: Determining the Value of PR to Your Company's Success
Forlag: Taylor & Francis Ltd

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The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Ralf Leinemann, Elena Baikaltseva
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-11-2004
Første udgivelsesår 2004
Fagredaktør Ralf Leinemann, Elena Baikaltseva
Originalsprog United Kingdom
Sideantal 136
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 136 pages
Mål 246 x 174
ISBN-13 / EAN-13 9780566086502