Randolph J. Trappey Forfatter
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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes (Bog, Hardback, Engelsk)
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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