Sarah Turnbull Forfatter
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Absolute Essentials of Advertising (Bog, Hardback, Engelsk)
This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns (Bog, Hardback, Engelsk)
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
Levering: Skaffevare (forvent 14 - 30 hverdage)
