Shelby D. Hunt Forfatter
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity (Bog, Paperback / softback, Engelsk)
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory (Bog, Hardback, Engelsk)
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity (Bog, Hardback, Engelsk)
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
Levering: Skaffevare (forvent 14 - 30 hverdage)
