Stephanie Hintze Forfatter

Visning: Type : Alle | Sprog : Engelsk | Format : Alle Der vises kun varer på engelsk

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  PRIS

  483,- kr

  FRAGT FRA 39,-

  Levering: Skaffevare (forvent 14 - 30 hverdage)

  Bemærk: Kan ikke leveres før jul.

  Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Bog, Paperback / softback, Engelsk)

  Af: Stephanie Hintze

  ?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

  PRIS

  483,- kr

  FRAGT FRA 39,-

  Levering: Skaffevare (forvent 14 - 30 hverdage)

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