Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and... Læs mere
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing... Læs mere
This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case... Læs mere